How work flows
Leads, listings and follow-up stop getting stuck between people and tools.
FABRIC — MARKET MOVERS • CINCINNATI • 3 SPOTS ONLY
You run the market.
You run the market.
We help you run more.
You sell the homes. We do everything else. We don't take your listings. We reimagine them. We're not the crew that takes over or builds everything for you. Fabric takes the pieces you already have and makes them work better — then becomes the funnel for your team's velocity: downstream guidance and engagement flow through the framework, and whoever runs the work runs it faster inside it. Nothing breaks. Things just get way better.
For independent brokers & scaling firmsTeams: $50M+ volume or 100+ sides / yr6+ agentsBrokerages: $250M+Broker-owner or team leader applies
No time to submit it yourself? Send the share kit to your TC or admin — it has everything they need to book it for you.
No pitch deck. 20 minutes. If you're not a fit, we say so on the call.
Pilot pricing locked for the first 3 Market Movers.
Pilot pricing — first month paid up front to start. When these 3 spots are gone, pilot pricing closes. Proof $1,950 · Proven $3,450 · Scale $5,950/mo.
123
This is the standard. Every listing, every agent page, every follow-up — should feel this clean, this fast, this premium. Right now, for most top teams, it doesn't. That's the gap we close.
14 days
from first month paid up front to Proof live — 14-Day Proof Sprint
< 60 sec
target speed-to-lead on new inquiries*
*With the Accelerated Follow-Up module added on Proven or Scale ($650/mo add-on) — see Fabric Modules.
The sliver — who this is for
For the in-between.
You sit underneath the brokerage — and let's be honest, they're thankful to have you. You operate inside their framework, but differently. A little skunkworks. A little bravado. You sidestep, and you do what you want — because you're good at what you do, and everybody in the building knows it.
You're not the brokerage. You're not a solo act, either. You're the team the brokerage's numbers quietly depend on — running your own play inside someone else's house, and running it better than the house runs itself.
That's exactly who Fabric is built for. Nobody else.
You already know if this is you: a team doing $50M+ / 100+ sides a year with 6+ agents, or a brokerage at $250M+ — not as a checklist to pass, but because that's simply the level you're already operating at. If you have to ask whether you qualify, you aren't the sliver. If you read this and felt called out — you are.
What we are — and what we're not
We are the traffic controllers.
Not another pair of hands.
We don't take your listings. We reimagine them. Your team keeps doing the work — Fabric is the funnel underneath it, so guidance, engagement and follow-up move faster and stay on track.
✕ What we are not
- Not transaction management
- Not a VA
- Not a videographer
- Not lead gen
- Not an agency — an accelerator
- Not the crew that takes your listings, and not builders who rip everything out
✓ What we are
The Fabric underneath. We reimagine what you already have — listings, follow-up, database, recruiting — and route it through one simple framework. Your people keep their roles. They just move faster inside it.
How it runs
- Proof — your pieces, working better
- Proven — follow-up handled underneath
- Scale — the full Fabric engine
The framework, in one pictureYOUR FIRM · FABRIC · MODULES
Read it with the words hidden: the firm never moves. The weave goes underneath it. Everything else is optional, and it plugs in later.
We prove by winning.
No case-study theater. The proof is closings: faster follow-up, listings that launch like events, producers who stay and producers who join. If it doesn't move deals, it doesn't count — and we don't ship it.
See what one win is worth →Our model — how Fabric actually works
Underneath your operation.
You keep the relationships.
Fabric sits underneath what you already do. Same tools. Same team. Same listings — reimagined, so everything flows through one framework and moves faster. Easy to digest. Easy to trial. Easy to implement.
We are an operator. We are the Fabric underneath.
How it fits togetherFRAMEWORK DIAGRAM
Fabric is the operating layer
- Underneath, not on top: the systems, cadences, automations, and deployment machinery that quietly carry the work, so leaders and agents feel the work getting lighter and clearer.
- Fabric is the framework itself — it is not built on modules. The framework covers alignment, cadence and presentation. Modules are separate, additional products a firm can add later — and they are available only with Proven and Scale, never with Proof.
- It is not software you buy or learn. There's nothing new for your agents to log into. Fabric runs behind your brand, inside the tools and inboxes you already have.
Built for firms proving to scale
- Who it's for: independent brokers, team leaders, and firms with real production — $50M+ teams, $250M+ brokerages — that are proving they can scale and are willing to invest in scaling.
- The result: you operate like a lean, high-velocity, technology-enabled company — without hiring the ops department that usually requires.
- What you keep: every client relationship, every price and listing decision, every hire. Every decision that matters stays with the leader. We never talk to your clients as anyone but you.
Cadences & SLAs — the system, in writing
- Every new inquiry: first touch in under 60 seconds, 7 days a week (Proven+).
- Every listing launch: page + copy + social + email live in under 24 hours (Proven+) / 48 hours (Proof).
- Weekly: nurture email + content cadence out the door, no chasing.
- Monthly: database reactivation campaign + a plain-English report — what shipped, speed-to-lead, replies, appointments set.
Proof, not decks
- We prove by winning — closings, speed, reactivation numbers. Not impressions, not “engagement,” not a 40-slide quarterly review.
- The monthly report is one page: what we shipped, the numbers that moved, what's next. If a number didn't move, it says so.
- Your only standing commitments: two 20-minute sprint checkpoints at the start, and one short ops call a month if you want it.
The promise
Nothing breaks.
We don't rip anything out. We make what you have better.
No rip-out. No migration. No rebuild from scratch. We take all the pieces you already have and make three things better — better plumbing, better orientation, better acceleration:
Everyone facing the same way
Your team, your TC and your admins see the same next step — no guessing.
Same team, faster
Whoever runs the work runs it faster inside the framework.
Better — even before you see it
On Proof, things get way better underneath first. You feel it in the pace before you see it on a page.
Easy to digest. Easy to trial. Easy to implement — and nothing breaks.
Start with Proof — $1,950/mo →Plain and confident
What we're not.
Plainly: we don't take your listings and we don't build everything for you. We reimagine what exists. Fabric is none of these: Not an agency. An accelerator.
✕NOT transaction management
We don't process your files or push contracts to closing. Your TC does transactions. Fabric runs the operating layer around them — the launches, follow-up, and systems that feed the transaction pipeline.
✕NOT a virtual assistant
Not an hourly VA, not a task marketplace, not a pair of remote hands you have to manage. Fabric is a system with cadences and SLAs, run by an operator — you never supervise it.
✕NOT a videographer / content shop
We don't show up with a camera and leave you the work, and we don't sell content for content's sake. Content exists inside Fabric only where it moves listings, follow-up, and recruiting.
✕NOT lead gen
We don't sell you leads, and we don't rent you Zillow's. We make the demand you already generate — and the database you already own — convert. Your pipeline, operated; not someone else's, resold.
✕NOT an agency
Not an agency. An accelerator. No account managers, no decks-for-months, no “strategy phase” that eats a quarter. You get an operator and a system with SLAs — work ships in days, and the report is one page.
✕Not a coach
No mindset calls, no accountability huddles, no homework. Your producers don't need motivation. They need the work off their plate — so we take the work, not their calendar.
✕Not software you have to learn
Nothing new for your agents to log into, no dashboard to babysit, no adoption battle. Fabric runs underneath, inside what you already use. If your team has to learn it, we built it wrong.
✕Not a replacement for your TC or admin
Your transaction coordinator and admin keep their jobs — and get faster. We take the marketing-and-follow-up machine off their plate so they can do the transaction work only they can do.
✓What we are: the Fabric underneath
We don't take your listings. We reimagine them. You keep the clients and the decisions. Fabric is the funnel underneath — your team's velocity, moving faster in one framework.
The real problem
Your best people spend prime hours
on work that doesn't sell houses.
You didn't build a top team to chase photos, rewrite listing copy at 10pm, and babysit a CRM. But that's where the hours go:
Listing launches
Photos, copy, page, social, email, portal syndication checks — rebuilt from scratch every time, by whoever's free.
Follow-up, by hand
New leads can wait longer than they should, and past clients hear from you less often than you'd like. A clear, shared cadence makes follow-up steady and simple.
Database & nurture
Thousands of contacts you already know, ready for a more regular, thoughtful touch — in your voice, on a steady schedule.
Recruiting content
You want to attract producing agents, but your recruiting page and content look like an afterthought — so you lose them to teams who look bigger.
Before / after — the same work, wovenOPERATIONS DIAGRAM
Same tasks. Same team. The chaos was never the people — it was the gaps between them. Fabric closes the gaps.
Start with Proof: all your pieces, nothing broken — better plumbing, better orientation, better acceleration.
The math — run it yourself
What is a single accelerated
commission actually worth?
This is the only math that matters on this page. One closing that happens because a lead was answered in 60 seconds instead of 6 hours — or because a past client finally got a real touch — pays for this entire operation.
Average sale price (Greater Cincinnati top-team range)$400,000
One side at 2.5% commission$10,000 GCI
One side at 3.0% commission$12,000 GCI
One accelerated closing$10,000–$12,000
Speed-to-lead — where closings are wonSPEED DIAGRAM
One thread is short and gold. The other leaks the whole way. That distance — minutes versus hours — is the entire business case.
One closing, drawn to scaleCOMMISSION MATH — VISUAL
$10–12K GCI
$3,450
$3,450
$3,450
Three gold segments inside one closing. Win one deal the slow lane would have lost, and the quarter is already paid for.
$10–12K
One closing covers ~3 months of Proven
Proven is $3,450/mo. One accelerated closing at $10–12K GCI covers roughly three months of it. Everything after that is upside.
~$120K+
One producer, kept or recruited, for a year
One producing agent doing just 12 sides a year at ~$10K a side is roughly $120K+ in gross commission income. Lose that producer to a brokerage that looks more organized — or fail to land them — and that's the real cost of a weak operation. Our recruiting and retention systems exist to protect exactly this number.
< 60 sec
Speed is where the commission hides
The difference between a lead touched in under a minute and one touched hours later is routinely the difference between your showing and a competitor's contract. Accelerated Follow-Up doesn't create demand — it helps the demand you already earned get a prompt, professional first response.
Math uses a $400K average sale and 2.5–3.0% per side, before splits and brokerage fees — your numbers will vary by market and split structure. The point holds at almost any split: one saved or accelerated deal funds the system.
Scheduling — exactly how it works
Three steps. No committee. No 6-week onboarding.
STEP 01
Book the 20-Minute Fit Call
Submit the 60-second form at the bottom of this page. You get an instant on-screen confirmation (the exact text is shown below the form — no surprises), and a copy by email. Within 1 business hour, Mon–Fri, a scheduling email lands with a calendar link and three time options inside the next 2 business days. Pick one, and you immediately get a calendar invite with the video link and your numbers already attached — the call starts with your volume and your bottleneck, not small talk.
FORM → INVITE WITHIN 1 BUSINESS HRSTEP 02
The Call, Then the Teardown in 48 Hours
The call is 20 minutes, structured: minutes 0–5 your numbers, 5–15 where the work is piling up, 15–20 a straight fit verdict and a stage recommendation. Either way, within 48 hours of the call you receive your Private Teardown by email: a one-page scored teardown (PDF) plus a short walkthrough video — how you look online vs. your top competitor, a listing-presentation audit (what we would reimagine, not rebuild), your real speed-to-lead result, where follow-up can be tightened, and the exact 14-Day Proof Sprint fix list. Yours to keep either way.
TEARDOWN DELIVERED ≤ 48 HRS AFTER CALLSTEP 03
Start → Proof Sprint
Pick a product on the call or after the teardown. To start, the first month's fee is paid up front by secure link — Proof $1,950, Proven $3,450, or Scale $5,950 — and that locks your pilot pricing and one of the first 3 Market Movers spots. There is no separate start fee. Your 14-Day Proof Sprint starts within 3 business days. Two 20-minute checkpoints: Day 7 and Day 14.
SPRINT STARTS ≤ 3 BUSINESS DAYS AFTER FIRST MONTH IS PAIDThe full timeline, on one line
From first click to Proof live — if you move at normal speed.
MINUTE 0
You submit the form. Instant confirmation on screen + email copy with exactly what we received and what happens next.
WITHIN 1 BUS. HR
Scheduling email arrives (Mon–Fri) with a calendar link and 3 call times in the next 2 business days. Your Market Movers spot hold starts here — we hold your Market Movers place for 5 business days while scheduling completes.
DAY 1–2
20-minute fit call. Fit verdict on the call. No fit, no pressure — and you still get the teardown.
+48 HOURS
Private Teardown delivered by email: scored one-pager (PDF) + walkthrough, vs. your top competitor, with the first-14-days fix list.
YOUR CALL
First month paid up front by secure link (card or ACH) — Proof $1,950, Proven $3,450, or Scale $5,950. No separate start fee. Pilot pricing locked for the first 3 Market Movers.
≤ 3 BUS. DAYS LATER
Sprint kickoff. We collect logins and assets in one short request — then we disappear and do the work.
DAY 7 / DAY 14
Two 20-minute checkpoints. Day 7: work in progress. Day 14: Proof live — listings, follow-up and engagement now flow through the framework.
Pilot pricing — three products
Three products. Clear, distinct,
easy to start.
Proof, Proven and Scale are three distinct products — not three depths of one package. All three are offered at pilot pricing, with the first month's fee paid up front to start. There is no separate start fee. Pilot pricing locked for the first 3 Market Movers.
The model, plainly: the framework is the product. Fabric is the framework itself — it is not built on modules. Proof is the framework alone. Proven and Scale are the framework plus the option to add modules. Modules are add-ons, available only with Proven and Scale, priced independently, and never available with Proof.
Proof
For: firms that want a cleaner, calmer foundation first.
$1,950 / mo
Pilot pricing — first month paid up front to start
- The Fabric framework, on its own
- 14-Day Proof Sprint included
- Listing launches tightened up — page, copy, social, email
- Profiles aligned — Google, Zillow & social
- Simple monthly report: what got better
- Modules are not available with Proof
Proven
For: firms ready to operationalize follow-up so team time goes to clients.
$3,450 / mo
Pilot pricing — first month paid up front to start
- A distinct product: framework run as a proven follow-up model
- Every new lead touched in under 60 seconds, 7 days a week
- Database & nurture running in your voice
- Recruiting content that keeps working
- Eligible to add modules — priced independently
Scale
For: brokerages that want the full engine underneath the whole firm.
$5,950 / mo
Pilot pricing — first month paid up front to start
- A distinct product: the full operating Fabric engine
- Every listing, lead, follow-up and recruit through one framework
- Full recruiting system + market-authority content
- Priority turnaround + monthly ops call
- Eligible to add modules — priced independently
Pilot pricing: the first month's fee is paid up front to start — there is no separate start fee. Pilot pricing locked for the first 3 Market Movers. Full details in the Stages & Pricing one-pager.
Use cases — what this looks like in real life
Five ways teams actually use us.
Not features. Situations you're already in — with the traffic taken out of your hands.
The listing launch, handled end to end
Your top agent signs a $650K listing on Tuesday. Photos land Wednesday morning. By Wednesday afternoon there's a premium listing page, launch copy, social posts, and a sphere email ready — and a Coming Soon waitlist already collecting buyers. The agent never opened a laptop for marketing. She prepped the seller and took the next appointment.
Outcome: listing live in hours, presented like the price deserves.
The busy leader, with follow-up handled
Every portal lead, website inquiry, and open-house signup used to route through the team leader's phone. Now every inquiry is touched in under 60 seconds, tasks are routed straight to the right agent, and the leader gets one clean summary instead of 40 interruptions. The tower is staffed — by us.
Outcome: no lead sits, and the leader gets their evenings back.
Recruiting producers, not chasing them
A $300M brokerage wants two producing agents from a competitor. Instead of cold calls, the recruits have already seen the brokerage's recruiting page, agent spotlights, and market-authority content for weeks. When the conversation happens, the brokerage already looks like the place winners work.
Outcome: one recruited producer ≈ $120K+ GCI a year (see the math).
The dormant database, reactivated
6,000 past clients, dead leads, and sphere contacts have heard nothing but a holiday text in three years. We segment the list, write the outreach in the leader's voice, and route every reply to the right agent with context. The cheapest listings in your market are already in your CRM.
Outcome: conversations — and listings — from contacts you already paid for.
The coming-soon funnel
A signature listing isn't ready for the MLS for two weeks. Instead of silence, a Coming Soon page builds a buyer waitlist, the seller sees demand forming in real time, and day one on market starts with showings already lined up — not a cold launch and a prayer.
Outcome: leverage for your seller, momentum on day one.
Different problems. Same fix.
Every case above is a routing problem: the right thing existed, but nobody had time to move it to the right person at the right moment. That's orchestration. That's the job we take — permanently.
Your move: book the 20-minute fit call →
Fabric Modules — additional products
Fabric is the framework.
Modules are add-ons.
Fabric is the framework itself — it is not built on modules. Modules are additional products a firm can add to the framework. They are priced independently, and they are available only with Proven and Scale — never with Proof. Proof is the framework alone.
Every module below shows its own monthly add-on price. Tap any module for its own page and product film.
Listing Launch
Rapid, polished listing pages — photos and address in, a beautiful shareable page, copy and launch posts back the same day.
$450 / mo
Add-on for Proven and Scale.
View Listing Launch →Accelerated Follow-Up
Sub-60-second first touch on every portal, website and referral inquiry — human-sounding, with the next step routed to the right agent.
$650 / mo
Add-on for Proven and Scale.
View Accelerated Follow-Up →Database Reactivation
Past clients, earlier leads and sphere contacts, segmented and re-engaged in your voice — replies routed with context.
$550 / mo
Add-on for Proven and Scale.
View Database Reactivation →Recruiting Pipeline
A recruiting page, agent spotlights and always-on attraction content that helps producing agents find you.
$550 / mo
Add-on for Proven and Scale.
View Recruiting Pipeline →Oscar
The automation engine: workflows, follow-ups and cadences run on schedule underneath your operation.
$950 / mo
Add-on for Proven and Scale.
View Oscar →Dardo
The deployable in-field tool: one tap in the field, deployed and acknowledged on the spot.
$350 / mo
Add-on for Proven and Scale.
View Dardo →FlipList
One listing, deployed everywhere — entered once, carried out consistently to everywhere it belongs.
$300 / mo
Add-on for Proven and Scale.
View FlipList →Repurpose Engine
Every listing, win and market moment becomes a full content set — posts, emails, spotlights and proof.
$400 / mo
Add-on for Proven and Scale.
View Repurpose Engine →Coming Soon Funnels
Waitlists before a top listing hits the MLS — more leverage for your seller, more demand on day one.
$400 / mo
Add-on for Proven and Scale.
View Coming Soon Funnels →Showing Ops
Showing requests, scheduling and feedback loops run as a calm system — every showing accounted for, every seller updated.
$450 / mo
Add-on for Proven and Scale.
View Showing Ops →Review Engine
Every closing turns into reviews and proof, automatically — visible where the next client and recruit look first.
$300 / mo
Add-on for Proven and Scale.
View Review Engine →Availability, in one line: Add-on for Proven and Scale. Modules are not included in any product and are not available with Proof.
Take it with you
Downloads — the material, in your hands.
Everything on this page, in documents you can forward to a partner, print for the office, or read on a flight. Each opens as a clean one-pager — use Print → Save as PDF to keep a copy.
Stages & Pricing
Proof ($1,950/mo), Proven ($3,450/mo) and Scale ($5,950/mo) side by side — what each distinct product includes, its pilot price, and the math — first month paid up front to start. Pilot pricing locked for the first 3 Market Movers. Plus the line that matters: we don't take your listings, we reimagine them — and nothing breaks.
Open / Download →Use Cases Brief
The five use cases in full: the listing launch, the busy team leader, brokerage recruiting, dormant database reactivation, and the coming-soon funnel — each with the before, the system, and the outcome.
Open / Download →Sample Teardown
See exactly what lands in your inbox 48 hours after the fit call: a scored, one-page teardown of a sample brokerage — online presence vs. its top competitor, listing audit, speed-to-lead result, and the first-14-days fix list. Clearly a sample; the format is the real thing.
Open / Download →Straight talk — Market Movers only
This is only for teams already winning.
The in-between teams and brokerages — underneath the brokerage, operating differently, already running the market. That's the sliver. That's who this is for.
✓ This is for you if…
- You're a Market Mover: an independent broker or a firm proving it can scale — and willing to invest in scale: a team doing $50M+ or 100+ sides a year with 6+ agents, or a brokerage at $250M+
- Your agents are producers — and they're wasting prime hours on admin and marketing busywork
- You look smaller online than you are in real life, and you know it's costing you listings and recruits
- You want it handled, not another tool your team has to learn
✕ This is not for you if…
- You're a solo agent or a team under 6 agents / under $50M — you'll grow into this, you're not there yet
- You want to approve every word and do half the work yourself
- You're shopping for the cheapest website — we're not that, on purpose
A note on who's behind this, kept short on purpose: Fabric is run by an operator who started inside real estate technology — early dotloop in Cincinnati, through Zillow's acquisition and its reshaping of consumer search — then spent a decade across growth and marketing operations at scale: enterprise marketing ops, HubSpot systems, lifecycle/CRM, and pipeline programs, alongside building and operating multiple digital properties and automation systems of his own. The pedigree is real, and it's the whole spread — not just one logo. But the point of this page isn't the pedigree. It's the work coming off your plate — and the wins that follow.
The Proof — why these claims can be made
These claims were not invented in a marketing meeting.
They were built in the room where this industry's technology was born.
We prove by winning. Read this page carefully, because it is the whole argument: the systems on this site — the speed, the launches, the reactivation, the recruiting — are not theories and they are not borrowed. They come out of real estate technology itself, built from the inside, then sharpened for a decade at enterprise scale. The name behind it is irrelevant. The receipts are not.
The lineage, in one linePROOF DIAGRAM
One unbroken thread. Most operators in this space learned the tools. This one helped build the category the tools live in.
The room
Cincinnati. The years when real estate stopped running on paper and started running on software. In the room — not watching it, not selling around it — in the room while transaction technology was being built at dotloop, through the Zillow acquisition that redrew how America searches for homes.
THE DOTLOOP ERA
There when the industry changed its plumbing
Electronic signatures, transaction rooms, the digitizing of the deal itself — this was the moment the modern real estate stack was invented, and it was invented in Cincinnati. Being inside that build means understanding, at the level of first principles, how listings, leads, documents and people actually move through a brokerage. Fabric is that understanding, productized.
THE ZILLOW ACQUISITION
Watched consumer search get rebuilt — from the inside
When Zillow acquired dotloop, the center of gravity in real estate shifted permanently toward the portal, the inquiry, and the first sixty seconds. Everyone selling "speed-to-lead" today is reacting to that shift. This operation lived it as it happened — which is why Fabric treats response time not as a feature, but as physics.
THE DECADE AFTER
Enterprise marketing operations, at serious scale
Then: ten years of the unglamorous, decisive machinery — enterprise marketing operations, CRM and lifecycle systems, segmentation, pipeline programs, HubSpot-scale infrastructure, demand engines that had to perform quarter after quarter. Plus digital properties built and operated across industries, automation systems designed, deployed, and held accountable to revenue. Not campaigns. Machinery.
The receipts
Proof, itemized.
Zealously.
Evangelical about the space, because the space rewards exactly four things — and this operation has shipped all four, repeatedly, measurably.
Speed-to-lead systems that actually fire
Inquiries answered in under a minute, seven days a week — not as a promise on a slide, but as routing, automation and accountability wired underneath a team until "we got back to them tomorrow" stops existing. The sixty-second standard on this site exists because it has been built, run, and measured before.
Listing launches run like events
A listing is a product launch and should be run like one: page, copy, social, email and demand capture landing together, on time, every time — in hours, not in whoever-has-time. Teams feel this immediately, because sellers can see it. It wins the next listing in the room where the presentation happens.
Dormant databases brought back to life
Thousands of past clients and dead leads, segmented properly and re-engaged in the leader's own voice until replies turn into conversations and conversations turn into listings. The cheapest inventory in any market is already sitting in the CRM. Waking it up is a discipline this operation has practiced for years.
Producers recruited — and kept
Recruiting pages, spotlights and market-authority systems that make a firm look like the place winners already work — because producers join operations that look inevitable. And they stay where the machine makes their lives easier. One producer is roughly $120K+ a year. The math on this site is not decoration; it is the argument.
So no — you will not find a name on this page, and that is deliberate. Names are marketing. Rooms are proof. Receipts are proof. A decade of machinery is proof. The claims on this site come from inside the technology this industry runs on. Judge them the way the industry itself gets judged: by what ships, how fast, and what it closes.
One step left
Book your 20-minute fit call.
Fill this in — 60 seconds. The moment you submit, you'll see your confirmation on screen and get the same confirmation by email, with exactly what we received and what happens next. The exact auto-response is shown under the form, word for word — no surprises.
Rather have your TC or admin submit this for you?
The exact auto-response you get when you submitON SCREEN INSTANTLY + BY EMAIL
Subject: Received — [Your Brokerage] Fit Call Request | Fabric Market Movers
✓ You're in. Your fit call request has been received — here's exactly what we got and what happens next.
WHAT WE RECEIVED
• Name, brokerage / team, and best contact
• Stage you're leaning toward
• Last 12 months: volume / sides and team size
• Your biggest time drain
WHAT HAPPENS NEXT
1. Within 1 business hour (Mon–Fri), you get a scheduling email with a calendar link and 3 call times in the next 2 business days. Your Market Movers spot hold runs 5 business days from that email.
2. You pick a time → calendar invite arrives immediately, with the video link and your numbers attached.
3. The 20-minute fit call: your numbers, where the work piles up, and a straight fit verdict.
4. Within 48 hours after the call, your Private Teardown arrives by email (scored one-page PDF + walkthrough video) — yours to keep either way.
5. If it's a fit: pay the first month up front by secure link (Proof $1,950 / Proven $3,450 / Scale $5,950 — pilot pricing, no separate start fee) → your 14-Day Proof Sprint kicks off within 3 business days.
No spam, no sequence of sales emails. One scheduling email, one call, one teardown. That's the whole funnel — because that's how we'd want it run for us.
— Fabric · pros.signalsbyspii.com · also at pros.stevepeeleii.com
What do you actually need from me to start?
Almost nothing. Logins you already have, your logo/photos if you like them, and two 20-minute approvals during the sprint. We handle the rest.
How does scheduling actually work?
Submit the form → instant confirmation on screen and by email → scheduling email within 1 business hour (Mon–Fri) with a calendar link and 3 times in the next 2 business days → pick one, invite lands immediately → 20-minute call → teardown within 48 hours → start → 14-Day Proof Sprint starts within 3 business days. Full timeline is in the Scheduling section above.
How does starting work?
On the fit call — or after the teardown — you pick a product. To start, the first month's fee is paid up front by secure link (card or ACH): Proof $1,950, Proven $3,450, or Scale $5,950 at pilot pricing. There is no separate start fee. It locks pilot pricing for one of the first 3 Market Movers spots. The 14-Day Proof Sprint starts within 3 business days.
What exactly is in the teardown?
A scored one-page PDF plus a short walkthrough video: how you look online vs. your top competitor, a listing-presentation audit, your real speed-to-lead result, where follow-up can be tightened, and the first-14-days fix list. Download the Sample Teardown above to see the exact format.
What if I'm not a fit?
We tell you on the call, you keep the 48-hour teardown, and there's no charge and no follow-up sales pressure.
Why only 3 spots?
Because this is done-for-you work, not software. Three brokerages is what we can onboard properly at once without quality dropping.